---
title: How to Bring Value to Your Customers With Artificial Intelligence
description: Find out how to offer value to your costumers with Azure AI.
---

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# [How to Bring Value to Your Customers With Artificial Intelligence](https://blog.bismart.com/en/bring-value-to-customers-with-artificial-intelligence)

 Written by [Maria Gorini](https://blog.bismart.com/en/author/maria-gorini) | Feb 24, 2020 11:00:00 PM

Differentiating your solutions and applications with **intelligent technology** will, for sure, allow you to increase your competitiveness. With that being said, do you know how can you **bring value to your customers with artificial intelligence**? Microsoft's new e-book answers this question. We explain everything you need to know!

Microsoft is constantly investing in **artificial intelligence** and the **cloud** to innovate and expand the quantity and quality of their intelligent services.

[Find out how to add value to your apps with artificial intelligence](https://blog.bismart.com/cs/c/?cta_guid=13c7147b-9180-4478-85c5-986675f43b32&signature=AAH58kGo8lMl_gdTE59Qxd-PfH6iBHUmxA&pageId=26373370905&placement_guid=65540f43-65b8-43c8-bb2d-90642f29d44b&canon=https%3A%2F%2Fblog.bismart.com%2Feng%2Fbring-value-to-customers-with-artificial-intelligence&portal_id=5300505&ts=1695382895074&__hstc=176390842.385240d1a19d07c80d4fde6e1259b6d5.1695382895929.1695382895929.1695382895929.1&__hssc=176390842.1.1695382895929&__hsfp=1561754925&hsutk=385240d1a19d07c80d4fde6e1259b6d5&contentType=blog-post)

In its e-book, Microsoft explains that one of the main benefits of working with its Azure AI platform is that, indeed, the **hard part is already done**. By using this tool, now developers can use services with **custom, pre-trained models** instead of having to create their own models from scratch, which means incredible time saving and facilitates their work. These models can be adjusted to better suit your customers' **needs and business goals**.

In this e-book, Microsoft shares several **case studies** of companies that have used [artificial intelligence](https://blog.bismart.com/en/the-benefits-of-artificial-intelligence-in-business) technology to **improve their competitiveness**. To give you a clear picture of the capabilities and benefits of integrating AI as a service into your applications, this e-book discusses some real-world examples of software vendors using [artificial intelligence](https://blog.bismart.com/en/what-we-do-artificial-intelligence) to **deliver greater value** to their customers.

These success stories show how Azure Artificial Intelligence allows you to **inspect and classify massive data sets **to make information searchable and accessible without the need for manual processing. It also allows you to **create interactive and engaging training environments** through virtual and augmented reality, **improve the speed and accuracy** of data recording such as contact information, **provide people in the field with the up-to-date information and actionable data** they need, and **speed up crime investigations** by taking precautions to protect the privacy and security of people's data, among other features.

[DOWNLOAD YOUR E-BOOK](https://blog.bismart.com/cs/c/?cta_guid=0832f8fe-1ae6-475d-a6f0-953e6f8fd369&signature=AAH58kGtvp3w8JxX7LVNzJI3DmScbIbn0w&pageId=26373370905&placement_guid=6bf47fd6-f741-4cf8-b88f-568604e5b622&canon=https%3A%2F%2Fblog.bismart.com%2Feng%2Fbring-value-to-customers-with-artificial-intelligence&portal_id=5300505&ts=1695382895056&__hstc=176390842.385240d1a19d07c80d4fde6e1259b6d5.1695382895929.1695382895929.1695382895929.1&__hssc=176390842.1.1695382895929&__hsfp=1561754925&hsutk=385240d1a19d07c80d4fde6e1259b6d5&contentType=blog-post)

[View full post](https://blog.bismart.com/en/bring-value-to-customers-with-artificial-intelligence)

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