Kale Blog

The world of marketing is going through a stage of structural transformation driven by technological advances that promise to change the way marketers work in the upcoming years. We review the top 5 tecnologies that will revolutionise marketing in the future.

A Customer Data Platform (CDP) is an essential technology for building personalised and effective customer experiences. We explain how a CDP can help you build more satisfying, relevant and personal customer experiences and show you 3 ways you can personalise the customer experience using a CDP.

In a context where more and more organisations are striving to be customer-centric and where customer expectations are constantly increasing, Customer Data Platform (CDP) has become an essential tool to carry out the transformation process, as well as to meet clients' new needs.