Kale Blog

Time changes everything. Society evolves and people adopt new perspectives that reshape the way they think and see the world. Also in marketing. From direct persuasion to the creation of value that attracts potential customers. From Outbound Marketing to Inbound Marketing. 

Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must.