--- title: | inbound marketing description: inbound marketing | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/Los%209%20grandes%20cambios%20del%20marketing%20digital%20en%20los%20%C3%BAltimos%20a%C3%B1os.jpg?width=900&name=Los%209%20grandes%20cambios%20del%20marketing%20digital%20en%20los%20%C3%BAltimos%20a%C3%B1os.jpg) ## [The 9 Greatest Digital Marketing Challenges of 2022](https://blog.bismart.com/en/kale/9-greatest-digital-marketing-challenges-2022) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Sep 15, 2022 11:02:20 AM In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...] [Leer más](https://blog.bismart.com/en/kale/9-greatest-digital-marketing-challenges-2022) ![](https://blog.bismart.com/hs-fs/hubfs/que%20es%20Inbound%20Marketing%20vs%20Outbound%20Marketing.jpg?width=900&name=que%20es%20Inbound%20Marketing%20vs%20Outbound%20Marketing.jpg) ## [What Is Inbound Marketing? The Keys to Apply Inbound Marketing](https://blog.bismart.com/en/kale/what-is-inbound-marketing) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jul 28, 2022 10:30:00 AM Time changes everything. Society evolves and people adopt new perspectives that reshape the way they think and see the world. Also in marketing. From direct persuasion to the creation of value that attracts potential customers. From Outbound Marketing to Inbound Marketing.  [Leer más](https://blog.bismart.com/en/kale/what-is-inbound-marketing) ![How to create a buyer persona in the age of digital marketing and customer centric](https://blog.bismart.com/hs-fs/hubfs/ejemplo%20de%20buyer%20persona%20en%20marketing%20digital%20y%20customer%20centric.jpg?width=900&name=ejemplo%20de%20buyer%20persona%20en%20marketing%20digital%20y%20customer%20centric.jpg) ## [Buyer Persona in the Era of Digital Marketing](https://blog.bismart.com/en/kale/buyer-persona-example-digital-marketing) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | May 6, 2021 11:05:00 AM Marketing and publicity are gradually evolving towards content creation. [Inbound Marketing](https://blog.bismart.com/en/kale/what-is-inbound-marketing) is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services —as has been done in advertising, marketing[...] [Leer más](https://blog.bismart.com/en/kale/buyer-persona-example-digital-marketing) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)