In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]
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What Is Inbound Marketing? The Keys to Apply Inbound Marketing
Time changes everything. Society evolves and people adopt new perspectives that reshape the way they think and see the world. Also in marketing. From direct persuasion to the creation of value that attracts potential customers. From Outbound Marketing to Inbound Marketing.
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Buyer Persona in the Era of Digital Marketing
Marketing and publicity are gradually evolving towards content creation. Inbound Marketing is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services —as has been done in advertising, marketing[...]
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