---
title: | motivators
description: motivators |
---

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<https://blog.bismart.com/en/kale/value-proposition-hygiene-factors-motivators> ![](https://blog.bismart.com/hs-fs/hubfs/factores-higi%C3%A9nicos-motivadores-propuesta-de-valor-oferta-comercial.jpg?width=900&name=factores-higi%C3%A9nicos-motivadores-propuesta-de-valor-oferta-comercial.jpg)

## [Enrich Your Value Proposition With Hygiene Factors and Motivators](https://blog.bismart.com/en/kale/value-proposition-hygiene-factors-motivators)

Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Nov 18, 2021 11:13:37 AM

Gone are the days when companies could simply create basic products that meet customer needs without adding further value. In today's context, where competition is fierce and consumer demands are increasing, companies can no longer stick to offering products or services that work. We explain how to enrich your value proposition through hygiene and motivational factors.

[Leer más](https://blog.bismart.com/en/kale/value-proposition-hygiene-factors-motivators)

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