--- title: | scoring description: scoring | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/scoring-de-clientes-que-es.jpg?width=900&name=scoring-de-clientes-que-es.jpg) ## [What Is Customer Scoring and How Does It Work?](https://blog.bismart.com/en/kale/customer-scoring) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Aug 26, 2021 9:15:00 AM Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of [customer segmentation](https://blog.bismart.com/en/kale/customer-segmentation-how-to-segment-customers) to increase customers' economic value. [Leer más](https://blog.bismart.com/en/kale/customer-scoring) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)