---
title: Key Insights From Data Management Summit 2019
description: On October 16, Bismart attended the Data Management Summit held at the Universidad Politécnica de Madrid. Here are some key insights.
---

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# [Key Insights From Data Management Summit 2019](https://blog.bismart.com/en/key-insights-data-management-summit-2019)

 Written by [Maria Gorini](https://blog.bismart.com/en/author/maria-gorini) | Oct 20, 2019 10:00:00 PM

On October 16, Bismart attended the [Data Management Summit](https://datamanagementsummit.org/) held at the Universidad Politécnica de Madrid. The conference offered its guests the opportunity to learn about the **latest innovation in data management** from both a professional and academic point of view. In the event, Bismart was present **as an attendee and as a speaker in the round table** on data governance and was surrounded by companies such as Naturgy, Endesa, Google or PwC.

During the event it became clear, once again, that companies benefit from digital density:

ENDESA defined relationship and management strategies with its B2B customers based on data analysis. It is **a very powerful analysis, simple and intuitive** in terms of business and very complex in terms of data.

Jacob Holm & Sons explained his implementation of a Master Data Management strategy and shared its **four main success factors** with all attendees.

Naturgy presented the **five pillars on which its data-driven strategy is based** (ownership, protection, roles, life cycle and exploitation), which are accompanied by a corporate policy and a management platform.

Finally, Reale explained one of his use cases in which, through the study of abandonment propensity models, they have managed to **reduce customer leaks by 18 million euros** and how this factor has led to a rethinking of the model to adapt it to the new reality.

Subsequently, a **group dynamic** was carried out in which the participants were able to discuss the vision of data governance and the processes associated with its implementation.

The day ended with a **round table** in which 12 participants, clients and professionals from the sector, including Bismart, related their experiences around data management projects and their vision of the **degree of maturity of the Spanish** market in relation to this issue. From the questions raised by a show of hands in the round table, it was concluded that although the management of the companies is already thinking about data governance, **there is still not much budget dedicated to this aspect** and the necessary organisational culture to execute the projects successfully has not been generally implemented.

[View full post](https://blog.bismart.com/en/key-insights-data-management-summit-2019)

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