The Role of Data Analytics in Business

Data analytics is the foundation of the business decision-making process. Making decisions based on intuition is no longer enough. Today, informed decisions and business intelligence are the driver of any business. We discuss the role of data analytics in business.

What Is Business Intelligence? Definition, Tools and BI Analytics

In the age of digitalisation and data analysis, companies are turning to business intelligence as the foundation of the decision-making process. We talk about what business intelligence is, what business intelligence tools exist and how they relate to data analytics.