Customer Segmentation to Achieve Customer-Centricity

Technology has transformed our world, it is undeniable. In the business world, this transformation has resulted, among other things, in an intensification of the dialogues between consumers and companies, as well as an increase in the customer's capacity for decision making and expression. Businesses have[...]

5 Tips on how to develop an effective journey map

Do you know how a typical customer learns about your brand and gets in touch with it? If you cannot answer this question precisely, it is time to create a customer journey map for your business.