Have you ever thought about the profitability of each of your customers? If the answer is no, you may not be focusing your commercial strategies properly.

Technology has transformed our world, it is undeniable. In the business world, this transformation has resulted, among other things, in an intensification of the dialogues between consumers and companies, as well as an increase in the customer's capacity for decision making and expression. Businesses have[...]

Last Wednesday, October 21, our Head of Data Strategy & Insights Borja Martín held the Customer Segmentation webinar during which he explained the concept and showed a practical example of its use through the Bismart Customer Segmentation tool.