Kale Blog

As customer expectations evolve, so do the trends on customer experience and the customer care offered by companies. We explore the 6 most important customer service and customer experience trends of 2022.

Customer feedback has taken on a new level of relevance and companies are already exploiting it as part of their brand image. How can we use customer opinions to our advantage? Discover 8 ways you can make use of customer reviews. 

Like everything else, marketing is evolving. In recent years it has been increasingly oriented towards the creation of content. We discuss content marketing, the marketing strategy that companies are relying on.

Is your company customer-centric?Your first impulse will probably be to say yes. Yes, it is. Of course it is. Your company works for the customer. Everything you do is for the customer and, well... without the customer, your company is nothing. But is it really?

Lead scoring and customer scoring are essential in marketing and sales. Both are key strategies for accelerating the customer journey through the conversion funnel. This article explores what lead scoring is, what it is for, the key concepts and how it differs from customer scoring. 

Digital marketing is everywhere. Pretty much all brands have an online presence and, consequently, a defined digital marketing strategy. However, a recent study reveals that sending irrelevant content to clients has terrible consequences and is one of the main reasons why customers abandon their relationship with a brand. 

Being customer-centric is on trend. 68% of U.S. business leaders consider customer-centricity to be the most important business strategy for the future. But which companies are really customer-centric? Take a look at the top 10 examples of customer-centric companies.

Nowadays, knowing the customer is one of companies' major concerns. However, many corporations make the mistake of thinking that they need a lot of data to know their customers a lot, which is usually not true.

Would you like to create relevant content and campaigns for each of your customers and generate more engagement? Defining your Buyer Personas is the first step!

The development of customer loyalty strategies is one of the most profitable customer-centric techniques in business. However, building customer loyalty is not an easy task, especially in a context of supply growth. We discuss the top 10 best strategies for building customer loyalty.