Kale Blog

What Is A/B Testing? The Keys to Carry Out an A/B Test

Por: Núria Emilio | Oct 5, 2023 12:20:37 PM

A/B testing is a fundamental strategy in marketing, as it allows you to maximise conversion rates and solve previously undetected problems. In this article we explain what A/B testing is and how to carry out an A/B test in 8 steps.

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Introduction to A/B Testing: What, Why and How

Por: Núria Emilio | Jul 20, 2023 10:30:00 AM

A/B testing plays a major role in the development of effective and productive marketing strategies. It is one of the most widely applied measurement and optimisation methodologies in digital marketing, but what exactly does it entail and how should it be applied to achieve efficient results?

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