--- title: | a/b testing description: a/b testing | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/the%208%20steps%20of%20ab%20testing.jpg?width=900&name=the%208%20steps%20of%20ab%20testing.jpg) ## [What Is A/B Testing? The Keys to Carry Out an A/B Test](https://blog.bismart.com/en/kale/ab-testing-8-steps) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Oct 5, 2023 12:20:37 PM A/B testing is a fundamental strategy in marketing, as it allows you to maximise conversion rates and solve previously undetected problems. In this article we explain what A/B testing is and how to carry out an A/B test in 8 steps. [Leer más](https://blog.bismart.com/en/kale/ab-testing-8-steps) ![](https://blog.bismart.com/hs-fs/hubfs/a%20b%20testing%20c%C3%B3mo%20realizar%20un%20test%20a%20b.jpg?width=900&name=a%20b%20testing%20c%C3%B3mo%20realizar%20un%20test%20a%20b.jpg) ## [Introduction to A/B Testing: What, Why and How](https://blog.bismart.com/en/kale/a-b-testing) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jul 20, 2023 10:30:00 AM A/B testing plays a major role in the development of effective and productive marketing strategies. It is one of the most widely applied measurement and optimisation methodologies in digital marketing, but what exactly does it entail and how should it be applied to achieve efficient results? [Leer más](https://blog.bismart.com/en/kale/a-b-testing) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)