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# Kale Blog

<https://blog.bismart.com/en/kale/digital-marketing-data-protection-customer-centric> ![](https://blog.bismart.com/hs-fs/hubfs/protecci%C3%B3n-de-datos-marketing-digital-customer-centric.jpg?width=900&name=protecci%C3%B3n-de-datos-marketing-digital-customer-centric.jpg)

## [Digital Marketing and Data Protection: Where Do They Meet?](https://blog.bismart.com/en/kale/digital-marketing-data-protection-customer-centric)

Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Sep 23, 2021 9:58:05 AM

In the last two years, the tightening of international data protection laws has changed the game for marketers. The GDPR in Europe, the CCPA in the US and Google's decision to end third-party cookies could shatter most existing digital marketing and [data-driven marketing](https://blog.bismart.com/en/kale/data-driven-marketing-business) strategies.

[Leer más](https://blog.bismart.com/en/kale/digital-marketing-data-protection-customer-centric)

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