Kale Blog

More and more business leaders realise the importance of becoming customer-obsessed to achieve success in the B2B business world. That is, putting the customer at the centre of all business decisions and actions to unlock the path to innovation.

The vast majority of companies want to move towards a customer-centric perspective in order to get closer to their customers and better meet their needs. However, being a customer-centric company goes beyond theory. In this article you will find the keys to being customer-centric and the 5 reasons why most organizations want to be customer-centric. 

More and more organisations are transforming their business logic towards customer-centricity. However, there are still many companies that want to embrace the process, but don't know how to do so. We present the top 10 habits of customer-centric companies according to Gartner.

More and more organisations are transforming their business towards a customer-centric perspective. In this article we explain what customer-centricity is and what it means to be a customer-centric company.

Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.