Kale Blog

Currently, the success of companies in the competitive market largely depends on their ability to understand and meet customers' needs effectively. Customer intelligence, a discipline that focuses on the collection, analysis, and application of data about customers, has become an invaluable tool to achieve this goal.

Placing the customer at the center of business decisions has become a priority for business managers. However, adopting a customer-centric perspective means transformin the organization completely. Let's take a look at the factors we should consider to make our company  customer-centric.

Data alone does not generate intelligence. For data to promote better decision making and the development of more effective customer strategies, it is necessary to transform it into insights. We explain what a customer insight is and the standards that define it.

More and more organisations are transforming their business towards a customer-centric perspective. In this article we explain what customer-centricity is and what it means to be a customer-centric company.

Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.