Kale Blog

The last few years have radically transformed the way companies do business, mainly because customer's behaviour and expectations and have also significantly changed. In this context, mapping the customer experience or customer journey is key to fulfil customers' new needs.

Without data about our customers, it is impossible to build a customer journey. To map customers' journey, companies need several specialised tools for data integration and analysis, visualisation, customer experience management, etc. We list the 10 essential tools to build an effective customer journey.