--- title: | customer scoring description: customer scoring | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/lead-scoring-de-clientes-diferencia.jpg?width=900&name=lead-scoring-de-clientes-diferencia.jpg) ## [What Is Lead Scoring and How Is It Different From Customer Scoring?](https://blog.bismart.com/en/kale/lead-scoring-customer-scoring) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | May 26, 2022 10:17:08 AM Lead scoring and customer scoring are essential in marketing and sales. Both are key strategies for accelerating the customer journey through the conversion funnel. This article explores what lead scoring is, what it is for, the key concepts and how it differs from customer scoring.  [Leer más](https://blog.bismart.com/en/kale/lead-scoring-customer-scoring) ![](https://blog.bismart.com/hs-fs/hubfs/scoring-de-clientes-que-es.jpg?width=900&name=scoring-de-clientes-que-es.jpg) ## [What Is Customer Scoring and How Does It Work?](https://blog.bismart.com/en/kale/customer-scoring) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Aug 26, 2021 9:15:00 AM Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of [customer segmentation](https://blog.bismart.com/en/kale/customer-segmentation-how-to-segment-customers) to increase customers' economic value. [Leer más](https://blog.bismart.com/en/kale/customer-scoring) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)