Kale Blog

Customer segmentation has become a fundamental task for businesses. Not only is it crucial for understanding customers in depth, but it is also essential for identifying our market segments, optimising the customer experience and creating personalised content.  However, defining a customer segment can be complex, especially for newer companies or those unfamiliar with working with data. Find out [...]

Customer segmentation and the creation of buyer personas are business strategies that have been proven to be basic for companies. However, carrying out a customer segmentation and defining our buyer personas are different things. We explore the differences between customer segmentation and the creation of a buyer persona.

As companies move towards customer-centric business strategies, knowing the customer becomes one of the top priorities for companies. Customer segmentation is at the heart of the knowledge-gaining process. In this article we explore customer segmentation and explain how to segment customers.