In today's digital age, where customers have more options than ever before and their expectations are higher than ever before, businesses are challenged to understand and meet their customers' needs effectively. In this context, customer data driven processes become a fundamental strategy to drive business success.
Leer másThe ability to anticipate future trends and make informed decisions is critical to the success of any company. In this sense, predictive analytics becomes an invaluable tool that allows organizations to not only react to market changes, but also to strategically anticipate them. By relying on historical patterns and current data, predictive analytics provides the opportunity to visualize future[...]
Leer másMarketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.
Leer másBy now, nearly all businesses have embraced data-driven transformation processeses. However, as the IT expression "Garbage in, garbage out" implies, many organisations are jumping on the data-driven transformation boat without knowing where they are going, leading to poor results.
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