Kale Blog

Transform your Business with Data: Customer Data Driven Processes

Por: Núria Emilio | May 9, 2024 11:00:00 AM

Unlocking Business Potential: The Importance of Customer Data Driven Processes

In today's digital age, where customers have more options than ever before and their expectations are higher than ever before, businesses are challenged to understand and meet their customers' needs effectively. In this context, customer data driven processes become a fundamental strategy to drive business success.

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How Predictive Analytics Drives Strategic Decisions

Por: Núria Emilio | Mar 21, 2024 10:30:00 AM

The ability to anticipate future trends and make informed decisions is critical to the success of any company. In this sense, predictive analytics becomes an invaluable tool that allows organizations to not only react to market changes, but also to strategically anticipate them. By relying on historical patterns and current data, predictive analytics provides the opportunity to visualize future[...]

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Data-Driven Marketing: How to Accelerate Business Through Data?

Por: Núria Emilio | Jul 16, 2021 9:59:16 AM

Marketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.

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Garbage In, Garbage Out & How to Avoid It: Data-Driven Transformation

Por: Núria Emilio | Jul 1, 2021 11:14:00 AM

By now, nearly all businesses have embraced data-driven transformation processeses. However, as the IT expression "Garbage in, garbage out" implies, many organisations are jumping on the data-driven transformation boat without knowing where they are going, leading to poor results.

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