Kale Blog

Data-Driven Marketing: How to Accelerate Business Through Data?

Por: Núria Emilio | Jul 16, 2021 9:59:16 AM

Marketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.

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Garbage In, Garbage Out & How to Avoid It: Data-Driven Transformation

Por: Núria Emilio | Jul 1, 2021 11:14:00 AM

By now, nearly all businesses have embraced data-driven transformation processeses. However, as the IT expression "Garbage in, garbage out" implies, many organisations are jumping on the data-driven transformation boat without knowing where they are going, leading to poor results.

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