Kale Blog

Attribution models are an essential tool for understanding which marketing efforts are working best for a company as well as for identifying areas for improvement. This article explores what an attribution model is, what types of attribution models exist and how they can be used in digital marketing.

According to a new report, social media is already one of the communication channels with the highest return on investment for companies. However, constant updates and the emergence of new social networks force companies to rethink their social media strategy from time to time. We explore the 24 most important social media trends for 2023.

Marketing automation is everywhere. Automating recurring marketing tasks allows marketers to focus on what's really important. Don't miss these 10 real examples of marketing automation and find out which marketing tasks you should automate. 

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]

New research on the metaverse suggests that the new ecosystem will transform purchasing processes and the role of the consumer in the near future. Let's take a look at the role of companies and customers in the metaverse.

Marketing technologies or martech are becoming increasingly important in the market due to the progressive digitalization of purchasing processes. In this article we review the most important concepts linked to martech and list the 10 must-have martech technologies for any company. 

Like everything else, marketing is evolving. In recent years it has been increasingly oriented towards the creation of content. We discuss content marketing, the marketing strategy that companies are relying on.

Digital marketing is everywhere. Pretty much all brands have an online presence and, consequently, a defined digital marketing strategy. However, a recent study reveals that sending irrelevant content to clients has terrible consequences and is one of the main reasons why customers abandon their relationship with a brand. 

For some time now experts have been announcing a marketing revolution, especially in digital marketing. But what will this revolution be like? What are the marketing concepts of the future? We explore the principles of the new digital marketing through 8 quotes from experts.

The world of marketing is going through a stage of structural transformation driven by technological advances that promise to change the way marketers work in the upcoming years. We review the top 5 tecnologies that will revolutionise marketing in the future.