Kale Blog

What Is an Attribution Model and How to Use It in Digital Marketing?

Por: Núria Emilio | May 11, 2023 11:21:28 AM

Attribution models are an essential tool for understanding which marketing efforts are working best for a company as well as for identifying areas for improvement. This article explores what an attribution model is, what types of attribution models exist and how they can be used in digital marketing.

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The 24 Essential Social Media Trends for 2023

Por: Núria Emilio | Dec 1, 2022 12:12:50 PM

According to a new report, social media is already one of the communication channels with the highest return on investment for companies. However, constant updates and the emergence of new social networks force companies to rethink their social media strategy from time to time. We explore the 24 most important social media trends for 2023.

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The 10 Best Real Marketing Automation Examples

Por: Núria Emilio | Oct 27, 2022 10:15:24 AM

Marketing automation is everywhere. Automating recurring marketing tasks allows marketers to focus on what's really important. Don't miss these 10 real examples of marketing automation and find out which marketing tasks you should automate

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The 9 Greatest Digital Marketing Challenges of 2022

Por: Núria Emilio | Sep 15, 2022 11:02:20 AM

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]

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How to Succeed in the Metaverse? Tips for Companies

Por: Núria Emilio | Sep 8, 2022 10:00:00 AM

New research on the metaverse suggests that the new ecosystem will transform purchasing processes and the role of the consumer in the near future. Let's take a look at the role of companies and customers in the metaverse.

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Top 10 Essential Martech Technologies for Digital Marketing

Por: Núria Emilio | Aug 11, 2022 10:15:00 AM

Marketing technologies or martech are becoming increasingly important in the market due to the progressive digitalization of purchasing processes. In this article we review the most important concepts linked to martech and list the 10 must-have martech technologies for any company

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What Is Content Marketing and Why Are Companies So Into It?

Por: Núria Emilio | Jun 9, 2022 10:00:00 AM

Like everything else, marketing is evolving. In recent years it has been increasingly oriented towards the creation of content. We discuss content marketing, the marketing strategy that companies are relying on.

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The Consequences of Irrelevant Content in Online Marketing

Por: Núria Emilio | May 19, 2022 10:00:00 AM

Digital marketing is everywhere. Pretty much all brands have an online presence and, consequently, a defined digital marketing strategy. However, a recent study reveals that sending irrelevant content to clients has terrible consequences and is one of the main reasons why customers abandon their relationship with a brand

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8 marketing quotes that talk about the new marketing

Por: Núria Emilio | Mar 10, 2022 10:46:34 AM

For some time now experts have been announcing a marketing revolution, especially in digital marketing. But what will this revolution be like? What are the marketing concepts of the future? We explore the principles of the new digital marketing through 8 quotes from experts.

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5 Ways Technology Will Revolutionise Marketing in the Future

Por: Núria Emilio | Feb 10, 2022 10:20:26 AM

The world of marketing is going through a stage of structural transformation driven by technological advances that promise to change the way marketers work in the upcoming years. We review the top 5 tecnologies that will revolutionise marketing in the future.

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