Kale Blog

Is your company customer-centric?Your first impulse will probably be to say yes. Yes, it is. Of course it is. Your company works for the customer. Everything you do is for the customer and, well... without the customer, your company is nothing. But is it really?

Data alone does not generate intelligence. For data to promote better decision making and the development of more effective customer strategies, it is necessary to transform it into insights. We explain what a customer insight is and the standards that define it.

More and more organisations are moving towards customer-centricity or, in other words, embracing customer-centric business strategies. We explore the customer journey model, one of the most widely used and effective customer strategies. 

The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.