Kale Blog

In today's fast-paced business landscape, market disruption has become the norm rather than the exception.

As the amount of data that companies produce multiplies at a time when regulations regarding the protection of third party data become stricter, organisations must find new methods for obtaining information that will allow them to make informed and conscious decisions.

Before launching a new product or service on the market we must understand who the product is aimed at, what problems it solves and who will find it beneficial. The same goes for a communication campaign or a new business strategy. In the end, all initiatives lead us to the same start: market research.

As international data protection regulations tighten and citizens' concern about privacy in the digital world increase, companies need to build customer strategies based on trust. Market research can help strengthen this trust. Here's how.

Although companies no longer question the value of information in making intelligent decisions, market research is still one of the least valued knowledge gathering techniques. However, not carrying out a market research can lead to unexpected results. We explain what market research is and why companies should not skip it.

Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.