Kale Blog

Market Disruption: Transformation, Technology & the Customer

Por: Núria Emilio | Mar 21, 2024 10:30:00 AM

In today's fast-paced business landscape, market disruption has become the norm rather than the exception.

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What Are the Steps Involved in Conducting Market Research?

Por: Núria Emilio | Feb 16, 2023 11:20:19 AM

As the amount of data that companies produce multiplies at a time when regulations regarding the protection of third party data become stricter, organisations must find new methods for obtaining information that will allow them to make informed and conscious decisions.

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It All Starts With Market Research

Por: Núria Emilio | Jul 14, 2022 11:36:28 AM

Before launching a new product or service on the market we must understand who the product is aimed at, what problems it solves and who will find it beneficial. The same goes for a communication campaign or a new business strategy. In the end, all initiatives lead us to the same start: market research.

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Build Customer Trust With Market Research

Por: Núria Emilio | Feb 18, 2022 10:23:18 AM

As international data protection regulations tighten and citizens' concern about privacy in the digital world increase, companies need to build customer strategies based on trust. Market research can help strengthen this trust. Here's how.

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What Is Market Research and Why Shouldn't You Skip It?

Por: Núria Emilio | Feb 3, 2022 9:41:39 AM

Although companies no longer question the value of information in making intelligent decisions, market research is still one of the least valued knowledge gathering techniques. However, not carrying out a market research can lead to unexpected results. We explain what market research is and why companies should not skip it.

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Customer Intelligence & Analytics: The Foundation of Business Strategies

Por: Núria Emilio | May 27, 2021 11:28:42 AM

Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.

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