Kale Blog

Marketing automation is everywhere. Automating recurring marketing tasks allows marketers to focus on what's really important. Don't miss these 10 real examples of marketing automation and find out which marketing tasks you should automate. 

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]

Marketing is one of the most dynamic professional areas, as its strategies, approaches and professional routines are constantly being revised. In recent years, marketing automation (MA) has gained a lot of relevance in the industry. However, automating processes is not always the right answer, especially when automation is expected to solve everything without supporting it with an efficient[...]