Kale Blog

Marketing is one of the most dynamic professional areas, as its strategies, approaches and professional routines are constantly being revised. In recent years, marketing automation (MA) has gained a lot of relevance in the industry. However, automating processes is not always the right answer, especially when automation is expected to solve everything without supporting it with an efficient[...]

In the last two years, the tightening of international data protection laws has changed the game for marketers. The GDPR in Europe, the CCPA in the US and Google's decision to end third-party cookies could shatter most existing digital marketing and data-driven marketing strategies.

The generation born between the 80s and 90s already significantly influences companies' business decisions and their impact will only increase in the near future. Businesses must adjust to the values and consumption habits of this new public, whose priorities differ from those of previous generations. 

The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

Marketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.