Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.
Leer más
Top 10 Essential Martech Technologies for Digital Marketing
Marketing technologies or martech are becoming increasingly important in the market due to the progressive digitalization of purchasing processes. In this article we review the most important concepts linked to martech and list the 10 must-have martech technologies for any company.
Leer más
Marketing Automation: What Is It, How to Apply It and Tools
Marketing is one of the most dynamic professional areas, as its strategies, approaches and professional routines are constantly being revised. In recent years, marketing automation (MA) has gained a lot of relevance in the industry. However, automating processes is not always the right answer, especially when automation is expected to solve everything without supporting it with an efficient[...]
Leer más
