Kale Blog

CMO: Learn How to Exploit the Capabilities of Your Martech Tools

Por: Núria Emilio | Oct 6, 2022 10:00:00 AM

Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.

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Top 10 Essential Martech Technologies for Digital Marketing

Por: Núria Emilio | Aug 11, 2022 10:15:00 AM

Marketing technologies or martech are becoming increasingly important in the market due to the progressive digitalization of purchasing processes. In this article we review the most important concepts linked to martech and list the 10 must-have martech technologies for any company

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Marketing Automation: What Is It, How to Apply It and Tools

Por: Núria Emilio | Oct 21, 2021 10:52:57 AM

Marketing is one of the most dynamic professional areas, as its strategies, approaches and professional routines are constantly being revised. In recent years, marketing automation (MA) has gained a lot of relevance in the industry. However, automating processes is not always the right answer, especially when automation is expected to solve everything without supporting it with an efficient[...]

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