Kale Blog

Personalization as a Key to Success in Sales Strategies

Por: Núria Emilio | Dec 7, 2023 10:30:00 AM

In an increasingly competitive market, personalization has become a crucial element for standing out and shining among the crowd.

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Boosting Sales Through Customer Intelligence

Por: Núria Emilio | Nov 9, 2023 11:00:00 AM

Currently, the success of companies in the competitive market largely depends on their ability to understand and meet customers' needs effectively. Customer intelligence, a discipline that focuses on the collection, analysis, and application of data about customers, has become an invaluable tool to achieve this goal.

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How Will the Customer Experience (CX) Be In 2023?

Por: Núria Emilio | Jan 24, 2023 11:49:45 AM

Projections for 2023 suggest a technological, hyper-personalized, automated and predictive customer experience. Omnichannel customer experiences, privacy concerns and Total Experiences (TX) also stand out. Take a look at the 8 most important CX trends for 2023.

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The Consequences of Irrelevant Content in Online Marketing

Por: Núria Emilio | May 19, 2022 10:00:00 AM

Digital marketing is everywhere. Pretty much all brands have an online presence and, consequently, a defined digital marketing strategy. However, a recent study reveals that sending irrelevant content to clients has terrible consequences and is one of the main reasons why customers abandon their relationship with a brand

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