Kale Blog

In an increasingly competitive market, personalization has become a crucial element for standing out and shining among the crowd.

Currently, the success of companies in the competitive market largely depends on their ability to understand and meet customers' needs effectively. Customer intelligence, a discipline that focuses on the collection, analysis, and application of data about customers, has become an invaluable tool to achieve this goal.

Projections for 2023 suggest a technological, hyper-personalized, automated and predictive customer experience. Omnichannel customer experiences, privacy concerns and Total Experiences (TX) also stand out. Take a look at the 8 most important CX trends for 2023.

Digital marketing is everywhere. Pretty much all brands have an online presence and, consequently, a defined digital marketing strategy. However, a recent study reveals that sending irrelevant content to clients has terrible consequences and is one of the main reasons why customers abandon their relationship with a brand.