Kale Blog

How to Align Marketing, Sales and Products for Growth in 2024

Por: Núria Emilio | Sep 7, 2023 10:30:00 AM

After emerging from a global pandemic and facing persistent threats of recession, business leaders are anxious to boost growth. The general expectation is that 2024 will see at least a modest increase in available budgets. In this article, we dive into the areas of investment that both business leaders and technology experts should consider to foster growth in 2024.

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10 Questions We Must Ask Before Launching a Product or Service

Por: Núria Emilio | Dec 23, 2021 10:28:54 AM

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.

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