Kale Blog

As the amount of data that companies produce multiplies at a time when regulations regarding the protection of third party data become stricter, organisations must find new methods for obtaining information that will allow them to make informed and conscious decisions.

Before launching a new product or service on the market we must understand who the product is aimed at, what problems it solves and who will find it beneficial. The same goes for a communication campaign or a new business strategy. In the end, all initiatives lead us to the same start: market research.

Although companies no longer question the value of information in making intelligent decisions, market research is still one of the least valued knowledge gathering techniques. However, not carrying out a market research can lead to unexpected results. We explain what market research is and why companies should not skip it.