--- title: | what is market research description: what is market research | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/estudio-de-mercado.jpg?width=900&name=estudio-de-mercado.jpg) ## [It All Starts With Market Research](https://blog.bismart.com/en/kale/it-all-starts-with-market-research) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jul 14, 2022 11:36:28 AM Before launching a new product or service on the market we must understand who the product is aimed at, what problems it solves and who will find it beneficial. The same goes for a communication campaign or a new business strategy. In the end, all initiatives lead us to the same start: market research. [Leer más](https://blog.bismart.com/en/kale/it-all-starts-with-market-research) ![](https://blog.bismart.com/hs-fs/hubfs/que-es-market-research-investigaci%C3%B3n-de-mercados.jpg?width=900&name=que-es-market-research-investigaci%C3%B3n-de-mercados.jpg) ## [What Is Market Research and Why Shouldn't You Skip It?](https://blog.bismart.com/en/kale/what-is-market-research) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Feb 3, 2022 9:41:39 AM Although companies no longer question the value of information in making intelligent decisions, market research is still one of the least valued knowledge gathering techniques. However, not carrying out a market research can lead to unexpected results. We explain what market research is and why companies should not skip it. [Leer más](https://blog.bismart.com/en/kale/what-is-market-research) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)