Kale Blog

It All Starts With Market Research

Por: Núria Emilio | Jul 14, 2022 11:36:28 AM

Before launching a new product or service on the market we must understand who the product is aimed at, what problems it solves and who will find it beneficial. The same goes for a communication campaign or a new business strategy. In the end, all initiatives lead us to the same start: market research.

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What Is Market Research and Why Shouldn't You Skip It?

Por: Núria Emilio | Feb 3, 2022 9:41:39 AM

Although companies no longer question the value of information in making intelligent decisions, market research is still one of the least valued knowledge gathering techniques. However, not carrying out a market research can lead to unexpected results. We explain what market research is and why companies should not skip it.

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