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95% of Useful Business Data Isn't Used. Here’s the Solution

Written by Maria Gorini | Aug 30, 2017 10:00:00 PM

95%. That’s the percentage of useful business data that goes unused.

That might sound unbelievable. After all, what kind of business would choose to only use 5% of the information they have available?

But the issue is not that businesses choose to limit themselves to 5%. The issue is that they don’t have a way to access the other 95%.

That’s because their data is unstructured, meaning unorganized. Unstructured data means it’s nearly impossible to find the information you need.

Luckily, there’s a fix: intelligent folksonomy solutions.

What is folksonomy?

Folksonomy is a way of organizing data using tags. Users add their own tags or labels to a piece of content. Then, you can check out the tags that have all been created using natural language and plenty of descriptions.

Because folksonomy is bottom-up, you get a picture of all the data that you have, rather than trying to guess at what might be there. There are also no hierarchies, making it flexible to use.

Not so fast...

Though standard folksonomy is a useful tool, there can be problems and confusion caused by its lack of linguistic control. Maybe people are using lots of words to describe one piece of information. Or maybe you can’t easily separate out an acronym (SEAL) and from a word that means something totally different (“seal”).

There can be a lot of ambiguity here, which means that you often can't get insights from your non-structured data.

This is why there are new, intelligent folksonomy solutions to help you hone in on the exact information you need.

The next generation of folksonomy

Standard folksonomy provides lots of valuable information and data. Today's new intelligent folksonomy tools allow you to get useful insights from that data.

These next-generation tagging systems take advantage of advances in technology to give your data intelligent tags. This goes a long way towards resolving many of folksonomy's problems, while still allowing you to benefit from its natural, intuitive language.

Bismart’s intelligent folksonomy software solves lots of the problems and confusion caused by a lack of linguistic control in standard folksonomy. Now, you can pinpoint the exact information you need - even if you have a huge amount of data.

The software lets you merge synonyms, separate homonyms, add a technical or customized dictionary for your specific needs, and even reduce tags through a black list. Its smart algorithms also take into account errors and duplicate content.

The tool is user-friendly, with features like a drag and drop menu to merge synonyms and an advanced search engine. It’s quick and easy to implement, and can be restructured in real time to fit your specific needs. There are multiple structuring options available to tailor to the tool to different requirements.

You’ll be able to rapidly get key insights from your non-structured data using bottom-up tag definition, without the need for time-consuming manual labor to create and define tags and structures.

Standard folksonomy provides lots of valuable information, and Bismart’s Folksonomy intelligence allows you to get useful insights from that data.

Are you interested in seeing how our Intelligent Folksonomy can help your business? Get in touch with us today!

 

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