Do you know how a typical customer learns about your brand and gets in touch with it? If you cannot answer this question precisely, it is time to create a customer journey map for your business.

Cross-selling and up-selling are two types of business intelligence strategies that are becoming increasingly popular among companies. Their growing popularity is due to their proven efficiency in increasing companies' profitability and the average value of the purchase ticket. In fact, these are their aims, but[...]

In today's business world it is essential to have control of the data an organization works with. Data is increasingly positioning itself as a fundamental tool for business growth because it translates into extremely valuable information for optimizing business strategies. In this sense, data integration is a basic[...]

Data quality is a measure of the status of data that is based on several factors: accuracy, consistency, and reliability, among others. Measuring data quality levels can help organizations identify mistakes that need to be resolved and assess whether the data in their computer systems is fit for the purpose for[...]

Data lake and data warehouse are widely used for big data storage, but, although both are data storehouses, these are not interchangeable terms. A data lake is a large set of raw data, which does not yet have a defined purpose. Instead, a data warehouse is a repository of data that is already structured and filtered

Nowadays there are many well-known data processing processes, tools and platforms. Even so, from time to time it is important to remember the basics: let's talk about ETL and SSIS.

This October, Microsoft has announced the arrival of the Power BI app for Teams. The inclusion of Power BI in the chat application is not the only update, although it may be the most interesting. This new application will allow you to visualize and work with Power BI without leaving the chat app.

Last Wednesday, October 21, our Head of Data Strategy & Insights Borja Martín held the Customer Segmentation webinar during which he explained the concept and showed a practical example of its use through the Bismart Customer Segmentation tool.

Working in today's hyper-competitive landscape means always staying a step ahead of the competition. Technological innovations have proved useful in this regard, whether it comes to optimizing current processes or coming up with innovative products and solutions.

In this blog and in the world of data analysis we are constantly talking about Power BI, PowerApps and other tools, but do you know Power Platform?