In the field of marketing, companies use a wide variety of strategies to make their brand and products known and to establish closer relationships with their customers. In this blog we have already talked about customer experience, customer scoring and customer lifecycle. These concepts are relatively simple to[...]
Data governance is fundamental today for companies dealing with data, but many see it as a very cumbersome task. However, good data governance goes hand in hand with good analysis, as it can have related purposes. To achieve this symbiosis, it is only a matter of changing the work approach, so that the data[...]
With the end of the year it is good to sit down and reflect. As we mentioned in our Christmas post, this has been an intense year for Bismart. In our blog, the change has been very significant, with the introduction of a new strategy focused on content. If you want to review with us, these have been our most read[...]
Technology is not standing still. And as businesses adopt new technology, they become more competitive in the marketplace, they have opportunities for more growth and cost effectiveness and ultimately realize greater ROI.
The new Microsoft update brings, as always, many new features. This time there are a couple of very interesting additions. Firstly, Microsoft has begun working on modernizing the appearance of the ribbon of options to bring it closer to that of the Office suite. According to Microsoft, this change is the basis for [...]
Today all companies, regardless of size, have data. Some are using them to extract valuable information that allows them to know better the state of their organization, the relationship with their customers, the operation of production chains and improve decision making minimizing risks and optimizing processes.[...]
How many times have we heard that a company has millions of data and doesn't know what to do with it? Everywhere the message is that data offers great value, although depending on how we formulate it, this is not entirely true. Without a good analysis that extracts information from it, data is practically useless.[...]
Interoperability is not a new term, but it is one of the most commonly used mantras lately by providers of cloud services and solutions to capture a difficult but very attractive market, the so-called large accounts or "Enterprise".