--- title: | Big Data vs Smart Data description: Big Data vs Smart Data | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/smart-data-marketing-transforma-tus-datos-en-mejores-resultados.jpg?width=900&name=smart-data-marketing-transforma-tus-datos-en-mejores-resultados.jpg) ## [Smart Data Marketing: Transform Your Data Into Better Results](https://blog.bismart.com/en/kale/smart-data-marketing) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Feb 2, 2023 10:30:00 AM As companies move towards a stage of maturity in terms of harnessing customer data, Big Data strategies are giving way to Smart Data strategies. In marketing, gathering useful data that answers the right questions is the key to better marketing results [Leer más](https://blog.bismart.com/en/kale/smart-data-marketing) ![the importance of knowing the customer big data vs smart data](https://blog.bismart.com/hs-fs/hubfs/customer%20intelligence%20y%20customer%20analytics%20para%20conocer%20mejor%20a%20los%20clientes.jpg?width=900&name=customer%20intelligence%20y%20customer%20analytics%20para%20conocer%20mejor%20a%20los%20clientes.jpg) ## [The Importance of Knowing the Customer: Big Data vs Smart Data](https://blog.bismart.com/en/kale/business-intelligence-big-data-vs-smart-data-bi) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jul 29, 2021 9:00:00 AM Business intelligence has long been established as the Holy Grail of business strategy and decision making. However, what is exactly business intelligence and how does it relate to the new hyper-digitised environment and new customer consumption habits? [Leer más](https://blog.bismart.com/en/kale/business-intelligence-big-data-vs-smart-data-bi) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)