--- title: | business intelligence description: business intelligence | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![the importance of knowing the customer big data vs smart data](https://blog.bismart.com/hs-fs/hubfs/customer%20intelligence%20y%20customer%20analytics%20para%20conocer%20mejor%20a%20los%20clientes.jpg?width=900&name=customer%20intelligence%20y%20customer%20analytics%20para%20conocer%20mejor%20a%20los%20clientes.jpg) ## [The Importance of Knowing the Customer: Big Data vs Smart Data](https://blog.bismart.com/en/kale/business-intelligence-big-data-vs-smart-data-bi) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jul 29, 2021 9:00:00 AM Business intelligence has long been established as the Holy Grail of business strategy and decision making. However, what is exactly business intelligence and how does it relate to the new hyper-digitised environment and new customer consumption habits? [Leer más](https://blog.bismart.com/en/kale/business-intelligence-big-data-vs-smart-data-bi) ![](https://blog.bismart.com/hs-fs/hubfs/pexels-eva-elijas-5755905.jpg?width=900&name=pexels-eva-elijas-5755905.jpg) ## [Welcome to Kale!](https://blog.bismart.com/en/kale/welcome-to-kale) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Apr 22, 2021 10:12:50 AM Kale is Bismart's new project which has born with the desire to use data analysis and a customer-centric approach to offer answers to the data-driven necessities of sales and marketing professionals. [Leer más](https://blog.bismart.com/en/kale/welcome-to-kale) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)