Kale Blog

How to Create a Buyer Persona? Steps + Template

Por: Núria Emilio | Apr 28, 2022 11:00:46 AM

Would you like to create relevant content and campaigns for each of your customers and generate more engagement? Defining your Buyer Personas is the first step!

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5 Essential Customer-Centric Posts of 2021

Por: Núria Emilio | Dec 30, 2021 10:46:03 AM

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

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Customer Segmentation vs Buyer Persona: Example and Differences

Por: Núria Emilio | Nov 25, 2021 10:45:00 AM

Customer segmentation and the creation of buyer personas are business strategies that have been proven to be basic for companies. However, carrying out a customer segmentation and defining our buyer personas are different things. We explore the differences between customer segmentation and the creation of a buyer persona.

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What Can a Single Customer View Do for E-Commerce Companies?

Por: Núria Emilio | May 20, 2021 10:30:00 AM

Knowing the customer has become paramount for companies, especially those who sell online. What's worrying is that, despite having more and more data about their customers, business are still not exploiting data's full potential. Most times, it is due to the fact that data is stored in fragmented silos. A single customer view could be a solution for companies to overcome customer data segregation.

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Buyer Persona in the Era of Digital Marketing

Por: Núria Emilio | May 6, 2021 11:05:00 AM

Marketing and publicity are gradually evolving towards content creation. Inbound Marketing is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services as has been done in advertising, marketing[...]

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