Kale Blog

When it comes to running a successful business, one of the most important tasks is creating opportunities to sell your products or services. Every successful business needs to be able to generate leads, close sales, and build relationships with customers. In short, to attract and retain customers.

In today's world knowing our customers is essential. Knowledge about customers has become a necessity for companies which strive to offer their customers better products, services and experiences. We talk about the 6 essential technologies to know our customers better. 

Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must. 

How did Kale come about, why, what for and for whom was it created? We give a brief description of Kale's origin and the reasons that have driven us to think differently in order to help brands grow. It all starts with a revolutionary idea and continues with you, the customers.