--- title: | customer strategy description: customer strategy | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/atraer%20y%20retener%20clientes%2010%20estrategias%20clave.jpg?width=900&name=atraer%20y%20retener%20clientes%2010%20estrategias%20clave.jpg) ## [How to Attract and Retain Customers: A Guide for Businesses](https://blog.bismart.com/en/kale/how-to-attract-and-retain-customers) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jan 5, 2023 10:30:00 AM When it comes to running a successful business, one of the most important tasks is creating opportunities to sell your products or services. Every successful business needs to be able to generate leads, close sales, and build relationships with customers. In short, to attract and retain customers. [Leer más](https://blog.bismart.com/en/kale/how-to-attract-and-retain-customers) ![](https://blog.bismart.com/hs-fs/hubfs/tecnolog%C3%ADas%20para%20conocer%20mejor%20al%20cliente.jpg?width=900&name=tecnolog%C3%ADas%20para%20conocer%20mejor%20al%20cliente.jpg) ## [6 Essential Tools to Better Understand Your Customers](https://blog.bismart.com/en/kale/6-essential-tools-know-customers-better) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Nov 11, 2021 10:15:00 AM In today's world knowing our customers is essential. Knowledge about customers has become a necessity for companies which strive to offer their customers better products, services and experiences. We talk about the 6 essential technologies to know our customers better.  [Leer más](https://blog.bismart.com/en/kale/6-essential-tools-know-customers-better) ![](https://blog.bismart.com/hs-fs/hubfs/scoring-de-clientes-que-es.jpg?width=900&name=scoring-de-clientes-que-es.jpg) ## [What Is Customer Scoring and How Does It Work?](https://blog.bismart.com/en/kale/customer-scoring) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Aug 26, 2021 9:15:00 AM Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of [customer segmentation](https://blog.bismart.com/en/kale/customer-segmentation-how-to-segment-customers) to increase customers' economic value. [Leer más](https://blog.bismart.com/en/kale/customer-scoring) ![](https://blog.bismart.com/hs-fs/hubfs/customer%20strategy%20and%20business%20activation%20prioridad%20empresas.jpg?width=900&name=customer%20strategy%20and%20business%20activation%20prioridad%20empresas.jpg) ## [Customer Strategy & Business Activation: A Priority for Companies](https://blog.bismart.com/en/kale/customer-strategy-business-activation-a-prority-for-companies) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jun 10, 2021 10:15:00 AM Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must.  [Leer más](https://blog.bismart.com/en/kale/customer-strategy-business-activation-a-prority-for-companies) ![](https://blog.bismart.com/hs-fs/hubfs/pexels-burak-k-132340.jpg?width=900&name=pexels-burak-k-132340.jpg) ## [We Are Kale: The Story of an Unstoppable Idea](https://blog.bismart.com/en/kale/kale-the-story-of-an-unstoppable-idea) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Apr 29, 2021 10:58:18 AM How did Kale come about, why, what for and for whom was it created? We give a brief description of Kale's origin and the reasons that have driven us to think differently in order to help brands grow. It all starts with a revolutionary idea and continues with you, the customers. [Leer más](https://blog.bismart.com/en/kale/kale-the-story-of-an-unstoppable-idea) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)