Kale Blog

As international data protection regulations tighten and citizens' concern about privacy in the digital world increase, companies need to build customer strategies based on trust. Market research can help strengthen this trust. Here's how.

In an increasingly competitive and digital market, creating meaningful customer relationships based on loyalty, prioritising the acquisition and retention of new customers and differentiating yourself from the competition through added value has become the key to success. We discuss customer engagement and why it is a fundamental strategy in today's business ecosystem.