Kale Blog

Nowadays, knowing the customer is one of companies' major concerns. However, many corporations make the mistake of thinking that they need a lot of data to know their customers a lot, which is usually not true.

According to a new research, measuring and reporting return on investment (ROI) has been the biggest challenge marketers have faced in 2021. Marketing professionals also complain about the lack of insights they have on their clients' customer journey. We review the top marketing challenges in 2021 and how to solve them.