Kale Blog

For some time now experts have been announcing a marketing revolution, especially in digital marketing. But what will this revolution be like? What are the marketing concepts of the future? We explore the principles of the new digital marketing through 8 quotes from experts.

According to a new research, measuring and reporting return on investment (ROI) has been the biggest challenge marketers have faced in 2021. Marketing professionals also complain about the lack of insights they have on their clients' customer journey. We review the top marketing challenges in 2021 and how to solve them.

The world of marketing is going through a stage of structural transformation driven by technological advances that promise to change the way marketers work in the upcoming years. We review the top 5 tecnologies that will revolutionise marketing in the future.

Nowadays executives have more information than ever before. But so do customers, which adds to the need for competent and innovative marketing and business strategies. Thus, marketing intelligence can be the key to success in an increasingly competitive environment.

Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

The generation born between the 80s and 90s already significantly influences companies' business decisions and their impact will only increase in the near future. Businesses must adjust to the values and consumption habits of this new public, whose priorities differ from those of previous generations. 

The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

Marketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.