Kale Blog

In today's competitive business world, the ability to make informed data-driven decisions is crucial for success in marketing and sales. Companies that can effectively harness the vast amount of available data can gain a significant competitive advantage by better understanding their customers, identifying market opportunities, and optimizing their marketing and sales strategies.

After emerging from a global pandemic and facing persistent threats of recession, business leaders are anxious to boost growth. The general expectation is that 2024 will see at least a modest increase in available budgets. In this article, we dive into the areas of investment that both business leaders and technology experts should consider to foster growth in 2024.

Cross-selling and up-selling are amongst the sales strategies that provide better results in the shortest time, since they increase the revenue each of our customers provides us and the average value per ticket. Both are especially used by retail companies, but can be implemented by any type of business.  Let's talk about cross-selling and up-selling. 

In an increasingly competitive market, measuring our marketing efforts and sales strategies is critical to understand how effective our resources are and to drive the changes needed to improve results. In this article we explore 10 essential marketing and sales KPIs to measure the success of our customer strategies.

Digitalization has transformed consumer habits and, consequently, the work of companies' sales teams. Today, a large part of the purchasing process takes place in the digital environment. As a result, companies need to invest in technologies specifically designed to optimize sales. We talk about Salestech and the key technologies in the industry.

Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must.