Kale Blog

In 2023, the consumer landscape and customer behavior has changed dramatically. What should companies do to adapt to the new ecosystem? We review the top 10 marketing and customer behavior trends that companies need to consider.

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

In an increasingly broad, competitive and volatile environment, orienting business strategies and processes to meet the needs of our customers has become a priority. How can we provide customers with exactly what they need? We talk about the Voice of the Customer (VoC) method.