Business intelligence strategies have become an important competitive advantage for companies. By leveraging the value of data and analytics, companies better understand customer behavior, market trends and other key performance indicators. Discover the 5 reasons why your company needs a business intelligence strategy.

Data analytics is the foundation of the business decision-making process. Making decisions based on intuition is no longer enough. Today, informed decisions and business intelligence are the driver of any business. We discuss the role of data analytics in business.

In the age of digitalisation and data analysis, companies are turning to business intelligence as the foundation of the decision-making process. We talk about what business intelligence is, what business intelligence tools exist and how they relate to data analytics.

How many times have we heard that a company has millions of data and doesn't know what to do with it? Everywhere the message is that data offers great value, although depending on how we formulate it, this is not entirely true. Without a good analysis that extracts information from it, data is practically useless. To[...]

Business intelligence plays a fundamental role in the strategic decision making of any company. The term encompasses the set of tools, processes and infrastructures that companies use to identify and analyze business information. It is used for many purposes, such as measuring organizational performance. In addition,[...]

The rising of analytics and business intelligence adoption in companies is unstoppable, the number of analytics experts and data consumers is growing in a higher rate than resources in IT departments. So, analytics is evolving to a more user-friendly mode, using automation, natural language or voice processing; and to[...]