The Role of Data Analytics in Business

Data analytics is the foundation of the business decision-making process. Making decisions based on intuition is no longer enough. Today, informed decisions and business intelligence are the driver of any business. We discuss the role of data analytics in business.

8 Tips to Make Data-Driven Decisions

Long gone are the days when businesses made decisions based on instincts or uninformed beliefs. Advanced data analytics has become a key aspect of any company's activity . We talk about the power of data-driven decisions and why they are the key to ensure the good performance of a company.