Cross-selling and Up-selling: How Can They Boost Your Income

Cross-selling and up-selling are two types of business intelligence strategies that are becoming increasingly popular among companies. Their growing popularity is due to their proven efficiency in increasing companies' profitability and the average value of the purchase ticket. In fact, these are their aims, but[...]

Why should we care about data quality?

Data quality is a measure of the status of data that is based on several factors: accuracy, consistency, and reliability, among others. Measuring data quality levels can help organizations identify mistakes that need to be resolved and assess whether the data in their computer systems is fit for the purpose for[...]