Kale Blog

In an increasingly competitive market, measuring our marketing efforts and sales strategies is critical to understand how effective our resources are and to drive the changes needed to improve results. In this article we explore 10 essential marketing and sales KPIs to measure the success of our customer strategies.

In order to meet our customers' needs, it is essential to develop concrete strategies for each stage of the life cycle. Targeting the customer according to the moment they are at provides better results.

According to a new report, social media is already one of the communication channels with the highest return on investment for companies. However, constant updates and the emergence of new social networks force companies to rethink their social media strategy from time to time. We explore the 24 most important social media trends for 2023.

The vast majority of companies want to move towards a customer-centric perspective in order to get closer to their customers and better meet their needs. However, being a customer-centric company goes beyond theory. In this article you will find the keys to being customer-centric and the 5 reasons why most organizations want to be customer-centric. 

Reviews play a major role for e-commerce companies. In fact, it is one of the factors that most influences consumers' purchasing decisions in the digital environment. However, getting reviews is not easy. 

A new type of customer is transforming the market. With social concern for the environment on the rise, customers are paying more and more attention to the environmental impact of their purchasing decisions. We discuss the impact of the new eco-friendly consumer and the rise of sustainable consumption.

Marketing automation is everywhere. Automating recurring marketing tasks allows marketers to focus on what's really important. Don't miss these 10 real examples of marketing automation and find out which marketing tasks you should automate. 

If you still don't have a defined plan to improve the customer experience offered by your company, you are already late. Nowadays, having a well-defined and actionable strategy to improve the customer experience is essential for any company. Stop waiting! It's time to improve your customer experience. 

Technological advances are transforming most processes, also when it comes to obtaining information. Market research is no exception. We talk about how technology and digitization are changing and democratizing market research and increasing its value. 

Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.