--- title: The Impact of the New Eco-Friendly Consumer description: "More and more customers are choosing sustainable consumption. We talk about a new type of client: the eco-friendly consumer and its impact on the market." image: https://blog.bismart.com/hubfs/el%20nuevo%20consumidor%20eco-friendly.jpg --- [![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web")](https://landing.bismart.com/en/kale/home) - [ES](https://blog.bismart.com/kale) Consumers are increasingly eco-friendly and, in the wake of the pandemic, eco-friendly commerce is here to stay.  - - - - [0](https://blog.bismart.com/en/kale/the-impact-of-new-eco-friendly-consumer#comments-listing) # The Impact of the New Eco-Friendly Consumer A new type of customer is transforming the market. With social concern for the environment on the rise, customers are paying more and more attention to the environmental impact of their purchasing decisions. We discuss the impact of the new eco-friendly consumer and the rise of sustainable consumption. ![el nuevo consumidor eco-friendly](https://blog.bismart.com/hs-fs/hubfs/el%20nuevo%20consumidor%20eco-friendly.jpg?width=4110&height=2642&name=el%20nuevo%20consumidor%20eco-friendly.jpg) The pandemic caused by Covid-19 has had many sociocultural consequences. Among those, an increasing social concern about the environmental impact of our daily actions. Environmental concern is not a new phenomenon. Before the pandemic, society was already moving towards a growing environmental concern, especially among young people. Are you familiar with Greta Thunberg? However, during the peak stages of the pandemic when citizens were unable to leave their homes, a marked improvement in environmental pollution indices was quickly detected. This phenomenon highlighted the fact that our actions do indeed have a strong impact on the environment, awakening a concern for ecology and sustainability in many people who, before Covid-19, did not make these issues a priority.   - **50% of global consumers say they have become more environmentally friendly in recent years (PwC).** ##### The impact of the new eco-friendly consumer A growing number of customers are paying attention to the environmental impact of their purchasing decisions and prioritizing sustainable consumption. ![customers who choose sustainable products](https://blog.bismart.com/hs-fs/hubfs/customers%20who%20choose%20sustainable%20products.jpg?width=799&height=449&name=customers%20who%20choose%20sustainable%20products.jpg) As younger consumers become more influential in the market and social concern for the environment increases, business leaders are beginning to question the effectiveness and durability of their business models. According to PwC data, the eco-friendly consumer is gaining relevance and sustainable consumerism is here to stay.  - **81% of consumers worldwide expect companies to be aware of the impact their advertising campaigns and communications have on the environment. **(Visual GPS & YouGov).   - **69% of consumers globally say they are doing everything they can to reduce their carbon footprint **(Visual GPS & YouGov).     ##### Who is the new eco-friendly consumer? In our article "[Marketing for millennials](https://blog.bismart.com/en/kale/marketing-for-millenials)" we already noted that the new generation of consumers is more concerned about sustainability and the environment than previous generations. This natural evolution towards sustainable consumption is not incidental. According to B2B, millennials will represent 44% of the workforce by 2025 and 73% of working millennials are already decision-makers, so they are the ones making business decisions. Without a doubt, the rise of sustainable consumption is linked to a generational change: ![Generatinonal differences when it comes to sustainable consum](https://blog.bismart.com/hs-fs/hubfs/Generatinonal%20differences%20when%20it%20comes%20to%20sustainable%20consum.jpg?width=799&height=449&name=Generatinonal%20differences%20when%20it%20comes%20to%20sustainable%20consum.jpg) However, we cannot ignore the fact that a significant part of society remains reluctant to make sustainable purchasing decisions. Research indicates that the reason is not that they do not believe in sustainability, but that they give more importance to other factors when making their purchasing decisions, especially because they believe that sustainable products are too expensive. Other clients mention limited availability of such products and lack of time to research. The reasons why many consumers are not making sustainable purchasing decisions can be a good business opportunity. - **New business opportunity: Consumers are missing products or services with a low carbon footprint that are also easy to find, accessible and low priced.** ##### What are companies doing in response to the rise of the eco-friendly consumer? Many companies have already realized that sustainability is influencing their customers' decisions. One of the most notable cases is the consumer goods and food service industry, which is switching from plastic to paper to reduce the environmental impact of its products. The same is being done by [e-commerce ](https://blog.bismart.com/en/kale/value-of-data-in-e-commerce)in the packaging of their products. However, carbon footprint reduction applies not only to physical products and their packaging, but also to the environmental footprint of shipping, marketing campaigns, [customer experience](https://landing.kale.bismart.com/en/ebook-customer-experience), internal processes and operations, and so on. Even companies that are not in the business of selling products can reduce their environmental impact.  In addition to the changes being made by long-established companies, sustainability is already a business opportunity and an element of differentiation from the competition. More and more companies are opting for sustainable consumption as a management model and making sustainability their value proposition.  ![Eco comercio](https://blog.bismart.com/hs-fs/hubfs/Eco%20comercio.jpg?width=1920&height=1080&name=Eco%20comercio.jpg) Trend or turning point? All that has been said in this article leads us to conclude that, rather than a trend, sustainable and eco-friendly consumption is a turning point.  Research into new consumer habits and business trends indicates that concern for the environment is not going to go out of fashion and, in fact, is not a trend.  This places us in a scenario in which companies must evolve towards more sustainable business models, as well as pay more attention to the new eco-friendly consumer, with an increasingly prominent role in the market.  [![](https://blog.bismart.com/hubfs/kale/left-arrow-kale.svg)Previous](https://blog.bismart.com/en/kale/10-best-real-marketing-automation-examples) [Next ![](https://blog.bismart.com/hubfs/kale/right-arrow-kale.svg)](https://blog.bismart.com/en/kale/the-importance-reviews-in-ecommerce) --- ## [Transform your Business with Data: Customer Data Driven Processes](https://blog.bismart.com/en/kale/data-driven-process) ## [Leading Companies: Predictive Analytics and Business Agility](https://blog.bismart.com/en/kale/predictive-analytics-success-stories) ## [Business Agility in Action: Adapting to Market Trends](https://blog.bismart.com/en/kale/business-agility) [customer](https://blog.bismart.com/en/kale/tag/customer), [consumer](https://blog.bismart.com/en/kale/tag/consumer), [millennials](https://blog.bismart.com/en/kale/tag/millennials) [customer](https://blog.bismart.com/en/kale/tag/customer), [consumer](https://blog.bismart.com/en/kale/tag/consumer), [millennials](https://blog.bismart.com/en/kale/tag/millennials) ### ¿Hablamos? ### ¿Hablamos? - [Es Blog](https://blog.kale.bismart.com/) - En #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Núria Emilio", "url" : "https://blog.bismart.com/en/kale/author/núria-emilio" }, "dateModified" : "2024-04-29T15:04:30.517Z", "datePublished" : "2022-11-03T13:14:32.000Z", "headline" : "The Impact of the New Eco-Friendly Consumer", "image" : [ "https://blog.bismart.com/hubfs/el%20nuevo%20consumidor%20eco-friendly.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.bismart.com/en/kale/the-impact-of-new-eco-friendly-consumer", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.bismart.com/hubfs/bismart-logo.svg" }, "name" : "Bismart" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Núria Emilio", "url" : "https://blog.bismart.com/en/kale/author/núria-emilio" }, "dateModified" : "29/04/2024, 17:04:30", "datePublished" : "03/11/2022, 14:14:32", "description" : "More and more customers are choosing sustainable consumption. We talk about a new type of client: the eco-friendly consumer and its impact on the market.", "headline" : "The Impact of the New Eco-Friendly Consumer", "image" : "https://blog.bismart.com/hubfs/el%20nuevo%20consumidor%20eco-friendly.jpg", "mainEntityOfPage" : { "@id" : "https://blog.bismart.com/en/kale/the-impact-of-new-eco-friendly-consumer", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : "60", "url" : "", "width" : "60" }, "name" : "" }, "url" : "https://blog.bismart.com/en/kale/the-impact-of-new-eco-friendly-consumer" } ``` ```json { "@context" : "http://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://blog.bismart.com", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://blog.bismart.com/en", "name" : "En", "position" : 2 }, { "@type" : "ListItem", "item" : "https://blog.bismart.com/en/kale", "name" : "Kale", "position" : 3 }, { "@type" : "ListItem", "item" : "https://blog.bismart.com/en/kale/the-impact-of-new-eco-friendly-consumer", "name" : "The Impact of the New Eco-Friendly Consumer", "position" : 4 } ] } ```