Kale Blog

10 Key Customer Behavior Trends 2023

Por: Núria Emilio | Jun 1, 2023 10:57:59 AM

In 2023, the consumer landscape and customer behavior has changed dramatically. What should companies do to adapt to the new ecosystem? We review the top 10 marketing and customer behavior trends that companies need to consider.

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The Impact of the New Eco-Friendly Consumer

Por: Núria Emilio | Nov 3, 2022 2:14:32 PM

A new type of customer is transforming the market. With social concern for the environment on the rise, customers are paying more and more attention to the environmental impact of their purchasing decisions. We discuss the impact of the new eco-friendly consumer and the rise of sustainable consumption.

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10 Questions We Must Ask Before Launching a Product or Service

Por: Núria Emilio | Dec 23, 2021 10:28:54 AM

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.

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What Is Customer Scoring and How Does It Work?

Por: Núria Emilio | Aug 26, 2021 9:15:00 AM

Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

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