--- title: | customer description: customer | --- ![Kale-Logo-Web](https://blog.bismart.com/hs-fs/hubfs/Kale-Logo-Web.png?width=150&name=Kale-Logo-Web.png "Kale-Logo-Web") - [ES](https://blog.bismart.com/kale) # Kale Blog ![](https://blog.bismart.com/hs-fs/hubfs/comportamiento%20del%20consumidor%20y%20nuevos%20modelos%20de%20consumo%20en%202023.jpg?width=900&name=comportamiento%20del%20consumidor%20y%20nuevos%20modelos%20de%20consumo%20en%202023.jpg) ## [10 Key Customer Behavior Trends 2023](https://blog.bismart.com/en/kale/10-customer-behavior-trends-2023) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Jun 1, 2023 10:57:59 AM In 2023, the consumer landscape and customer behavior has changed dramatically. What should companies do to adapt to the new ecosystem? We review the top 10 marketing and customer behavior trends that companies need to consider. [Leer más](https://blog.bismart.com/en/kale/10-customer-behavior-trends-2023) ![](https://blog.bismart.com/hs-fs/hubfs/el%20nuevo%20consumidor%20eco-friendly.jpg?width=900&name=el%20nuevo%20consumidor%20eco-friendly.jpg) ## [The Impact of the New Eco-Friendly Consumer](https://blog.bismart.com/en/kale/the-impact-of-new-eco-friendly-consumer) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Nov 3, 2022 2:14:32 PM A new type of customer is transforming the market. With social concern for the environment on the rise, customers are paying more and more attention to the environmental impact of their purchasing decisions. We discuss the impact of the new eco-friendly consumer and the rise of sustainable consumption. [Leer más](https://blog.bismart.com/en/kale/the-impact-of-new-eco-friendly-consumer) ![](https://blog.bismart.com/hs-fs/hubfs/10-preguntas-esenciales-para-clientes-lanzar-un-nuevo-producto-o-servicio.jpg?width=900&name=10-preguntas-esenciales-para-clientes-lanzar-un-nuevo-producto-o-servicio.jpg) ## [10 Questions We Must Ask Before Launching a Product or Service](https://blog.bismart.com/en/kale/10-questions-before-launching-a-new-product-or-service) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Dec 23, 2021 10:28:54 AM Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service. [Leer más](https://blog.bismart.com/en/kale/10-questions-before-launching-a-new-product-or-service) ![](https://blog.bismart.com/hs-fs/hubfs/scoring-de-clientes-que-es.jpg?width=900&name=scoring-de-clientes-que-es.jpg) ## [What Is Customer Scoring and How Does It Work?](https://blog.bismart.com/en/kale/customer-scoring) Por: [Núria Emilio](https://blog.bismart.com/en/kale/author/núria-emilio) | Aug 26, 2021 9:15:00 AM Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of [customer segmentation](https://blog.bismart.com/en/kale/customer-segmentation-how-to-segment-customers) to increase customers' economic value. [Leer más](https://blog.bismart.com/en/kale/customer-scoring) ### ¿Hablamos? ** #### Barcelona Castella, 41-43 08018 Barcelona #### Madrid Poeta Joan Maragall, 23 28020 Madrid #### Andorra Urbanització Gran Sol AD100 Canillo [+34 931 786 880](tel:931786880) [info@bismart.com](mailto:info@bismart.com) ### Subscribe to our blog! #### EBOOK #### TEMAS ![pymeinnovadora](https://blog.bismart.com/hs-fs/hubfs/pymeinnovadora.png?width=107&height=150&name=pymeinnovadora.png) ![western-Europe](https://blog.bismart.com/hs-fs/hubfs/western-Europe.png?width=104&height=150&name=western-Europe.png) ![ISO-Certificated](https://blog.bismart.com/hs-fs/hubfs/ISO-Certificated.png?width=100&height=100&name=ISO-Certificated.png)   © Bismart 2022| All rights reserved | [Privacy policy](https://bismart.com/en/privacy-policy/) | [Cookies policy](https://bismart.com/en/cookies-policy/) | [Quality Policy](https://bismart.com/en/quality-policy/) | [Terms and conditions](https://bismart.com/en/terms-and-conditions/) ![](https://px.ads.linkedin.com/collect/?pid=2056242&fmt=gif)