Kale Blog

Customer segmentation has become a fundamental task for businesses. Not only is it crucial for understanding customers in depth, but it is also essential for identifying our market segments, optimising the customer experience and creating personalised content.  However, defining a customer segment can be complex, especially for newer companies or those unfamiliar with working with data. Find out [...]

A Customer Data Platform (CDP) is an essential technology for building personalised and effective customer experiences. We explain how a CDP can help you build more satisfying, relevant and personal customer experiences and show you 3 ways you can personalise the customer experience using a CDP.

In a context where more and more organisations are striving to be customer-centric and where customer expectations are constantly increasing, Customer Data Platform (CDP) has become an essential tool to carry out the transformation process, as well as to meet clients' new needs. 

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.

One of the most effective ways to carry out marketing campaigns is through email. Email marketing is a trend that has been around for years and is not likely to disappear in the near future, as it continues to bring great results to many companies. We list the top 10 examples of successful email marketing campaigns of 2021.

Without data about our customers, it is impossible to build a customer journey. To map customers' journey, companies need several specialised tools for data integration and analysis, visualisation, customer experience management, etc. We list the 10 essential tools to build an effective customer journey.

Customer segmentation and the creation of buyer personas are business strategies that have been proven to be basic for companies. However, carrying out a customer segmentation and defining our buyer personas are different things. We explore the differences between customer segmentation and the creation of a buyer persona.

Gone are the days when companies could simply create basic products that meet customer needs without adding further value. In today's context, where competition is fierce and consumer demands are increasing, companies can no longer stick to offering products or services that work. We explain how to enrich your value proposition through hygiene and motivational factors.

In today's world knowing our customers is essential. Knowledge about customers has become a necessity for companies which strive to offer their customers better products, services and experiences. We talk about the 6 essential technologies to know our customers better.