Kale Blog

Business activation emerges as a crucial cornerstone in today's business landscape, where digital and data-driven transformation and fierce competition are the norm. In this post, we will delve into the intricacies of what business activation truly entails in the digital age, and how companies can craft effective strategies to enhance their growth and relevance in an ever-evolving market.

Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must. 

How did Kale come about, why, what for and for whom was it created? We give a brief description of Kale's origin and the reasons that have driven us to think differently in order to help brands grow. It all starts with a revolutionary idea and continues with you, the customers.

Kale is Bismart's new project which has born with the desire to use data analysis and a customer-centric approach to offer answers to the data-driven necessities of sales and marketing professionals.